Junkyard began as a dream in a small Icelandic town—a dream to create the world’s best burger. What started as a modest food truck quickly became a local sensation, drawing lines of customers every day. Even the town’s mayor celebrated Junkyard publicly, calling it an attraction of the community.

Behind Junkyard’s magic was a deep family story. The founder, a Hungarian entrepreneur, built the brand together with his mother. Their secret weapon was an old, wrinkled recipe book left by his grandfather—a restaurant owner known for his mastery of meats and sausages. Each spice blend, each ratio, had been recorded with extreme accuracy. These treasured recipes were reimagined with vegan bases instead of meat, creating flavors and textures that astonished customers. The result was simple yet groundbreaking: a plant-based burger that tasted better than the original.

But Junkyard wasn’t just about taste—it was about innovation. The brand pioneered a bold subscription model that redefined how restaurants could operate. By studying community behavior, Junkyard created a system where a predictable base of subscribers could separate variable and fixed costs from daily pricing. The result: prices could drop by up to 75%, while simultaneously increasing revenue and staff salaries by up to 50%. A true revolution in food business economics.

From the flavors to the business model, Junkyard became a symbol of what food could be: delicious, sustainable, community-driven, and profitable. Customers didn’t just eat there—they became loyal fans, part of a movement that blended tradition with innovation.

Today, Junkyard’s story is only beginning. With its proven concept, powerful branding, and scalable business model, the brand is open for entrepreneurs to license and for investors to join in its next chapter: expanding internationally and redefining fast food for the future.

Junkyard: The World’s Best Burger, Reimagined.